Terms and Conditions for We Make Footballers® (Global Baseline)

TERMS AND CONDITIONS FOR WE MAKE FOOTBALLERS® (GLOBAL BASELINE)

Last updated: October 26, 2026

1. DEFINITIONS

1.1 “Carer” means the person/persons who attend the Course or any part of it with the Player.

1.2 “Parent” means a parent or legal guardian who will be responsible for the payment of the Fees and who is the contracting party to this contract.

1.3 “We Make Footballers” / “WMF” means the specific We Make Footballers company or franchise entity identified to the Parent at the time of booking and with whom the Parent enters into this agreement. The applicable contracting entity will be shown during the registration or booking process.

1.4 “Course” means the WMF training sessions booked for the Player, for the plan and number of sessions shown at booking.

1.5 “Enrolment Form” means the form used to enrol or re-enrol the Player on the Course.

1.6 “Fee” means the price payable for the Course, as shown at booking. Any Registration Fee is a separate charge.

1.7 “Coach” means the individual(s), contracted or employed by WMF, who teach the Course.

1.8 “Premises” means the venue where the Course takes place.

1.9 “Pupil” / “Player” means the child attending the Course.

1.10 “Terms” means these Terms and Conditions, including any special terms agreed in writing.

1.11 “Make-Up Class” means an additional session expressly provided under these Terms, including a replacement session provided under clause 4.1.

1.12 “Flex” means a plan of four sessions that renews automatically until cancelled.

1.13 “Plus” means a plan of eight sessions that renews automatically until cancelled.

1.14 “Total” means a block of 40 consecutive weekly sessions, paid for once by card, that does not renew automatically. Missed sessions count as used and are not refunded or made up. Pauses agreed with WMF and weeks designated as non-training days do not count towards the 40 sessions.

1.15 “Legacy Plan” means a booking arrangement the Parent had before Flex, Plus and Total were introduced, and has not switched from.

1.16 “Registration Fee” means a one-off charge an academy may add to a new booking. Whether it applies, and how much it is, is set by each academy and may differ between plans. Any Registration Fee is shown at checkout before payment.

1.17 “Renewal Date” means the date of the first session not covered by the block already paid for.

1.18 “Payment Date” means the date seven days before the Renewal Date, when WMF initiates the renewal payment from 1 a.m., academy local time. For Direct Debit, the payment is requested on the Payment Date and the payment provider sets the collection date, which may be later.

Renewal payment processing starts from 1 a.m. in the franchise’s configured time zone. The cancellation and switching deadline remains 11:59 p.m. on the preceding day.

1.19 “Cancellation Deadline” means 11:59pm, academy local time, on the day before the Payment Date.

2. ACCEPTANCE OF TERMS

2.1 All agreements relating to the teaching of the Course by WMF are subject exclusively to these Terms.

2.2 No variation to a Parent's individual booking or agreement is binding unless agreed in writing by WMF and the Parent, except where WMF exercises its right to amend these Terms in accordance with Clause 8.4.

2.3 These Terms are deemed accepted when the Parent pays the Fee. Payment by a Carer counts as payment on behalf of the Parent. When a Parent switches to Flex, Plus or Total, the Parent accepts the version of these Terms in force at that time as part of confirming the switch.

2.4 The Parent and/or Carer agree not to reproduce, distribute, or commercially exploit any proprietary WMF training materials, methodologies, or syllabus content without WMF's prior written consent. This clause does not restrict Parents or Carers from discussing their child's participation in WMF sessions or sharing non-proprietary content.

2.5 Updates to these Terms take effect as set out in clause 8.4.

2.6 Parents who stay on a Legacy Plan remain on the Terms they accepted when they booked. The Flex, Plus and Total provisions of these Terms apply only to Parents who book or switch to those plans.

3. BOOKINGS, PAYMENTS & MAKE-UP CLASSES

3.1 WMF will not accept children who arrive without a prior booking. One trial session may be attended (free or paid depending on location) Attendance after the trial requires a valid paid booking covering the relevant session.

3.2 All participants must be pre-registered; spaces are first-come, first-served.

3.3 Booking confirmations and receipts are sent to the email provided. WMF is not responsible for incorrectly entered email addresses.

3.4 Fees are non-refundable if the Parent cancels, changes their mind or the Player does not attend, except where a refund is required by applicable law. Sessions cancelled by WMF are dealt with under clause 4.1.

3.5 A Course is booked for the plan and number of sessions shown at booking. Flex provides four sessions and Plus provides eight sessions. Flex and Plus renew automatically unless cancelled under clause 4.3. Legacy Plans keep their existing session-block arrangements unless the Parent switches plan. Total provides 40 weekly sessions, is paid for once by card and does not renew automatically. The 40th counted session is the final paid session. A session the academy provides but the Player misses counts towards the 40. A week in which the academy does not provide training does not count towards the 40 and moves the end of the block back by one week.

3.6 Where the academy provides a scheduled session and the Player does not attend, that session counts as used. Missed sessions do not carry over and are not eligible for credits, additional sessions or Make-Up Classes unless these Terms say otherwise. Sessions cancelled by the academy are covered by clause 4.1.

3.7 Payments are processed online via Stripe, GoCardless, or other approved processors.

3.8 Flex, Plus and automatically renewing Legacy Plans renew automatically unless cancelled by the Parent through the Parent Area. By booking one of these plans, the Parent agrees to recurring payments, taken on each Payment Date, until the booking is cancelled. Total does not renew automatically. A further payment is only taken after a Total block if the Parent chooses another plan.

3.9 Registration Fee

(a) Where an academy applies a Registration Fee, it is charged with the first payment of a new booking. It is charged per child and per booking, so siblings each pay a Registration Fee, and so does a second course for the same child.

(b) A Registration Fee is not charged on renewals, plan changes, free trials or single sessions, and is not reduced by discount codes.

(c) The Registration Fee is not refundable if the Parent cancels, changes their mind, or the Player does not attend.

(d) If WMF cannot provide the booking, the Registration Fee will be refunded where applicable law requires it.

3.10 Changing plan

(a) A Parent can change plan in the Parent Area. The change takes effect from the next Renewal Date and can be changed or withdrawn until the Cancellation Deadline.

(b) A Parent on Flex, Plus or Total can move between those plans at any renewal. Once a Parent has switched from a Legacy Plan, they cannot return to it.

3.11 End of a Total block

(a) From the first session after the 40th counted session, the Player's place is held for seven calendar days. A closure during the hold does not extend it.

(b) If the Parent chooses a new plan during the hold, the card on file is charged and the new block starts from the original end date. Any session in the hold week that the Player attends, or does not attend, counts as one of the new block’s sessions. The new block’s start date will be shown before the Parent pays.

(c) If no plan is chosen, the booking is cancelled automatically seven days after the end of the block and the place is released.

(d) If the Parent has chosen a plan but WMF has not yet been able to attempt the payment, the place is held for up to 14 days from the end of the block. The hold ends earlier if the payment goes through, the booking is cancelled, or the Parent withdraws their choice, in which case (c) applies. If a payment was attempted and failed, clause 12 applies.

4. CANCELLATION

4.1 Where WMF cancels a scheduled session, WMF will notify the Parent as soon as reasonably practicable. Where WMF cancels a session, the following applies:

(a) Where WMF cancels a scheduled session for reasons within its reasonable control, WMF will move the session to the next available class, arrange a Make-Up Class at no extra charge, or extend the block under paragraph (c).

(b) Where WMF cancels a scheduled session for reasons genuinely beyond its control, including venue closure, public health restrictions or force majeure, WMF will reschedule the session or arrange a Make-Up Class within a reasonable time, at no extra charge, or extend the block under paragraph (c).

(c) For Flex, Plus, Total and Legacy Plans, where the academy marks a cancelled week as a non-training day, that session does not count towards the paid block and the end of the block moves back by one week. For automatically renewing plans, the Renewal Date and Payment Date move accordingly. WMF will provide either a rescheduled or Make-Up Class, or a block extension, for the same cancellation—not both.

(d) Rescheduling, a Make-Up Class or a block extension is WMF’s usual remedy for a cancelled session. There is no automatic contractual entitlement to a cash refund or account credit. This does not limit any remedy required by applicable consumer law.

WMF's liability for any cancelled session is limited to the value of that session only. This clause does not affect the Parent's statutory rights under applicable consumer law in each jurisdiction.

4.2 WMF is not liable for any loss or damage arising from cancellations.

4.3 Cancelling Flex, Plus and Legacy Plans.

(a) Parents can cancel at any time through the Parent Area. To stop the next payment, the Parent must cancel by the Cancellation Deadline: 11:59pm, academy local time, on the day before the Payment Date. Plan changes use the same deadline.

(b) Cancelling stops the next renewal. It does not end attendance: the Player keeps the sessions already paid for until the Renewal Date.

(c) Cancelling before the payment run prevents the next renewal charge and any later automatic or manual retries on the cancelled booking. If a card payment is already processed when the Parent cancels, it may still complete. If the renewal payment has already been taken or completed while cancellation is being processed, the payment is recorded, the Player keeps the paid block, and no further renewal follows. No refund is made automatically. This does not affect any refund or other remedy required by applicable law.

(d) For Direct Debit, cancelling also cancels the mandate. Any payment not yet submitted to the bank is cancelled. A payment already submitted cannot be stopped by WMF and will be collected. There is no automatic refund if that collection completes; any refund that is required or agreed is processed manually by the academy. Parents paying by Direct Debit cannot undo a cancellation made in the seven days before the Renewal Date.

(e) Parents paying by card can undo a cancellation in the seven days before the Renewal Date.

(f) Once a Parent cancels, the Player keeps the sessions already paid for until the Renewal Date. The academy may end a booking, including any sessions already paid for, earlier:

(i) at the Parent’s request;

(ii) where the Player, or a Parent, guardian or Carer, behaves in a way that is threatening, abusive or violent, harasses staff (including through persistent, unfounded complaints or communications), persistently disrupts sessions, or seriously breaches the code of conduct;

(iii) for safeguarding reasons, or where the Player cannot take part safely;

(iv) where payment has been reversed or not received, false information was given, or these Terms have been seriously or repeatedly breached;

(v) where the Player no longer meets the Course’s eligibility requirements;

(vi) where the Course or academy closes, the venue becomes unavailable, or to correct a duplicate booking or administrative error; or

(vii) for any other reason, by giving the Parent at least 14 days’ notice, in which case any sessions already paid for after the notice period ends will be refunded at the per-session price paid.

In cases (ii) to (v), any refund for unused sessions is at the academy’s discretion, except where required by applicable law. In case (vi), the Player will be offered a place on another Course or a refund for unused sessions at the per-session price paid.

4.3A Cancelling Total

(a) Total is not refundable, except as set out in this clause or where required by applicable law.

(b) Nothing in these Terms affects the Parent’s statutory rights.

(c) If the academy cancels a session, WMF will have a reasonable opportunity to reschedule it, provide a Make-Up Class or extend the Total block under clause 4.1. A single cancelled session does not automatically entitle the Parent to a refund of the whole block. This does not affect the Parent’s statutory rights.

4.3B Total cancellations and refunds - United States, Australia and UAE

(a) This clause applies to Total bookings in the United States, Australia and UAE. Total is not refundable for a Parent’s change of mind or a session the academy provides but the Player misses, except where applicable law gives the Parent a cancellation or refund right.

(b) Sessions cancelled by the academy are handled under clause 4.1. Rescheduling, a Make-Up Class or a block extension does not replace any cancellation, refund or other remedy the Parent is entitled to by law.

(c) If the academy cannot provide the remaining sessions as booked, including following a permanent closure, the contracting academy will first seek to arrange suitable Make-Up Classes at no additional charge. WMF does not offer discretionary cash refunds. Nothing in this clause limits any cancellation, refund or other remedy required by applicable law.

(d) Refunds are provided only where required by applicable law and are calculated in accordance with that law. Where a refund for unused Total sessions is legally required and the law does not require a different calculation, it is calculated as the Fee actually paid for the Total block, divided by 40, multiplied by the number of unused sessions. Any separate Registration Fee is addressed under paragraph (e).

(e) The Registration Fee is non-refundable, except where applicable law requires a refund.

(f) Nothing in these Terms excludes, restricts or modifies any mandatory consumer right or remedy. This clause takes priority over any conflicting cancellation, refund or liability provision elsewhere in these Terms for Total bookings in these three countries.

4.4 Refunds and credits are governed by clauses 3.4, 3.9, 4.1, 4.3, 4.3A and, where applicable, 4.3B, together with the applicable country supplement. Mandatory consumer rights take priority over any conflicting provision.

4.5 FRANCHISE OR CONTRACTING ENTITY CESSATION

Where the WMF company or franchise entity with whom the Parent has entered into this agreement ceases trading, becomes insolvent, permanently closes, or is otherwise unable to continue providing the Course, the Parent’s contractual relationship remains with that contracting entity.

Where reasonably possible, WMF may assist affected Parents by identifying alternative WMF training options, transferring the Player to another participating WMF location, or providing other reasonable support. Any such assistance is discretionary and does not create an obligation for another WMF company, franchisee, or entity to assume the debts, refunds, liabilities, or contractual obligations of the original contracting entity.

Nothing in this clause limits any rights the Parent may have under applicable consumer law.

4A. CUSTOMER SERVICE PAYMENT SUPPORT (GLOBAL)

WMF’s Customer Service team may contact Parents regarding failed, pending, or overdue payments for the purpose of assisting with account resolution. Support may include sending payment links, explaining how to update payment methods, and providing general guidance to help ensure accounts remain up to date.

Parents enter or update their payment information directly through the approved payment processor. WMF staff do not collect or input the Parent’s raw card or bank details. The academy may initiate a retry using the payment method already stored with the approved processor, as described in clause 12.

5. PARENT RESPONSIBILITIES

5.1 The Parent warrants that:

(a) All enrollment details are accurate and kept up to date.

(b) Where a Carer remains on the Premises during a session, the Carer is responsible for supervising the Player at all times outside of active coaching. Where a Parent has consented to the Player attending a session or camp without a Carer present, WMF accepts responsibility for the duty of care of the Player during the supervised session or camp period only. WMF's duty of care is limited to the designated coaching environment and session hours. WMF is not responsible for the Player outside of those times or that Premises. WMF will operate in accordance with applicable safeguarding standards in each jurisdiction, including FA Safeguarding Standards (UK), state child protection legislation (Australia), COPPA 2.0 duty provisions (US), and Wadeema's Law (UAE).

(c) The Player is supervised at all times by the Carer while on the Premises.

(d) The Parent indemnifies WMF against any losses or liabilities caused by the Parent, Carer, or Player.

(e) WMF is not responsible for lost or stolen property.

6. DISCIPLINE

6.1 WMF may exclude a Player or Carer for unacceptable behaviour at its sole discretion.

6.2 WMF determines the standard of acceptable behaviour.

6.3 Players must follow the Player Code of Conduct.

6.4 Parents must follow the Parent Code of Conduct.

6.5 Parents must collect children promptly; WMF may contact authorities if delays present safeguarding concerns.

6.6 WMF may refuse further training to anyone who breaches conduct or safeguarding policies.

7. LIABILITY

7.1 Except in cases of fraud or negligence, WMF is not liable for any loss, damage, or delay connected to the Course.

7.2 Claims must be raised within 15 days of the event.

7.3 Maximum liability shall not exceed the Fee paid.

7.4 Parents acknowledge and accept that football involves physical contact and inherent risks of injury, including falls and accidental collisions, even when reasonable care is taken. Accepting these ordinary sporting risks does not mean waiving every possible claim against WMF.

7.5 Parents waive all claims against WMF except where limited by law.

7.6 WMF maintains public liability insurance covering third-party bodily injury or property damage arising from WMF's negligence during sessions. WMF does not provide personal accident insurance, private health insurance, or medical coverage for individual Players. Parents are responsible for maintaining any personal accident, health, or medical insurance they consider appropriate for their child's participation in physical sporting activity. Nothing in this clause limits WMF's liability for injury caused by WMF's own negligence.

7.7 Parents must disclose any medical or psychological conditions relevant to participation.

7.8 These Terms, including the acceptance of normal sporting risks under clause 7.4, do not affect any rights or responsibilities that cannot be excluded or limited by law.

8. GENERAL

8.1 Notices must be sent by prepaid post or email. Notices are deemed received 72 hours after posting or 24 hours after emailing unless they bounce.

8.2 Failure to enforce any clause does not constitute a waiver of rights.

8.3 These Terms represent the full agreement between WMF and the Parent.

8.4 WMF may amend these Terms at any time. The following notice requirements apply:

(a) Material amendments — changes that affect parent or player rights, payment obligations, data processing, safeguarding provisions, or cancellation terms — will be communicated by email with a minimum of 30 days' notice before taking effect. Continued participation after the effective date constitutes acceptance.

(a)(i) Material amendments do not apply to sessions already paid for. Financial changes or changes to cancellation terms affecting future bookings or renewal blocks will be notified by email at least 30 days before taking effect. For price changes affecting existing bookings, the academy will email every affected Parent at least 31 days before the first Payment Date on which the new price applies.

(b) Minor amendments — changes limited to wording corrections, formatting updates, or clarifications that do not affect parent or player rights — will be notified via a pop-up notification in the Parent Area. No advance notice period is required for minor amendments.

(c) New bookings and plan switches are made on the version of these Terms in force at checkout or at the time of the switch, which the Parent accepts at that point. The notice periods in (a) apply to existing bookings only.

8.5 Parents may not transfer rights or obligations without WMF consent.

8.6 Governing law and jurisdiction vary by country (see supplements).

9. HEALTH & SAFETY

9.1 WMF may implement health and safety measures in response to public health guidance.

9.2 Parents must review WMF’s current health and safety policies before booking.

9.3 WMF may cancel or reschedule classes due to public health restrictions.

10. PHOTOGRAPHY, FILMING AND IMAGE USE

10.1 SCOPE

This section applies to all photography, video recording and image capture of children under 18 years old participating in WMF programmes.

This includes weekly training sessions, trial sessions, Get Scouted events (formerly known as Fun Flair Festivals), and all other WMF activities

Images and footage of any child will not be used for social media, marketing or scouting without explicit parental consent obtained at registration.

Internal session recording, where in operation, is governed by Section 10.6A.

Because our sessions take place in groups, a child without consent may occasionally appear in the background of a photo or video. We take reasonable steps to avoid this. If it happens, we’ll remove or edit the image as soon as we’re made aware - just email info@wemakefootballers.com with a link to or description of the image.

We can’t control images taken or shared by other parents, spectators or third parties. If you see an image of your child that concerns you, let us know and we’ll help where we can.

10.2 CONSENT AT REGISTRATION

WMF distinguishes between internal session recording, routine photography and filming for WMF promotional purposes, and footage/information shared for scouting purposes.

Internal session recording, where in operation, is governed by Section 10.6A.

By completing registration, the Parent confirms they have read and understood the Photography Policy and Privacy Policy

Consent is collected via the registration system with separate consent selections for:

(a) Photography and video recording for social media and marketing use

(b) Photography and video recording for scouting purposes and sharing with professional football clubs

Scouting and professional-club sharing remains a separate optional consent and is governed by Section 10.7.

No consent option is pre-selected

Consent options are optional. Where a parent does not give consent for social media and marketing, WMF will make reasonable efforts not to use the child in promotional photos or videos.

The registration record is kept as evidence of each consent selection for audit and compliance purposes

A child’s participation in WMF programmes will not be refused solely because a parent declines an optional photography, marketing or scouting permission.

Where a consent option is left blank, consent has not been given for that purpose.

Completing registration does not, by itself, constitute consent to processing.

10.3 CONSENT RECORD

The registration system records the following for each consent selection:

(a) Parent name and verified email address

(b) Child name and date of birth

(c) Consent selection for each category (YES or NO)

(d) Timestamp of consent

(e) Program or event registered for

Consent records are retained for the duration of enrolment plus five years

Consent records are available for regulatory audit upon request

10.4 EFFECT OF CONSENT SELECTIONS

Where the Parent selects YES to a consent category, WMF may use the child's image for that specified purpose

Where the Parent selects NO to a consent category, WMF will not use the child's image for that purpose

Selecting NO to optional social media and marketing or scouting consent does not prevent the child from participating in WMF programs. Objections to internal session recording are handled separately under Section 10.6A.

Selecting NO to social media consent does not affect scouting consent and vice versa

Where a consent option is left blank, consent has not been given for that purpose.

10.5 DEVICE POLICY

Only individuals designated by WMF may photograph or film children at WMF sessions and events.

Designated individuals may use their own mobile phones or recording devices where WMF has approved their use for this purpose.

All other WMF staff, coaches, and contractors must not photograph or film children during sessions or events.

Parents and carers may photograph or film their own child only

Parents and carers must not capture identifiable images of other children without the consent of those children's parents

10.6 SOCIAL MEDIA AND MARKETING USE

WMF may use photographs and videos of children for social media and marketing only where the Parent selected YES to social media and marketing consent at registration

Social media channels include but are not limited to Instagram, Facebook, TikTok, YouTube, and franchise-specific accounts

Marketing use includes but is not limited to website content, promotional materials, flyers, email campaigns, and advertisements

WMF will not:

(a) Tag or identify any child by name without separate explicit consent

(b) Share any child's personal information including school, home address, or contact details

(c) Use images in any context that could harm the child's dignity, privacy, or wellbeing

(d) Sell or license images to third parties for their commercial use

Where consent was not provided at registration, WMF will make reasonable efforts to exclude the child from photographs and video

In group or wide-angle shots where exclusion is not possible, WMF will not publish images where the child is identifiable

10.6A VeoCam Session Recording

WMF requires all academies to record sessions using VeoCam or equivalent automated recording technology for safeguarding purposes.

Where session recording is in operation, purposes are:

(a) Coaching analysis and player development

(b) Safeguarding and safety documentation

(c) Quality control and coach training

(d) Parent access to review their child's progress

Parent access: Footage may show other children because sessions take place in groups. Parents must not share or publish footage that includes other children.

Sharing footage outside the VeoCam platform may breach other parents' privacy rights.

Parents may download footage made available to them during the retention period, and must not share or publish downloaded footage that includes other children.

Data protection: Footage is stored securely and access is restricted to authorised coaches, relevant Parents, and WMF administrators. Full details are provided in our Privacy Policy Section 5.1A.

Legal basis: WMF processes session recording footage under legitimate interest as it is necessary for service delivery, quality assurance, and child safety.

Right to object: Recording is carried out on the basis of our legitimate interests, primarily safeguarding. Parents may object by emailing info@wemakefootballers.com. We will consider every objection, but because recording supports the safety of all children in a session, we may not always be able to stop recording.

Where WMF cannot reasonably deliver coaching or safeguarding obligations without recording at that venue, continued enrolment may not be possible.

Separate from marketing: Session recording footage is for internal coaching, safeguarding and parent access only, except where scouting consent has been given under Section 10.7.

No session recording footage will be used for social media or marketing without separate explicit consent as set out in Section 10.2.

Where session recording is not in operation at a venue, this section does not apply.

10.7 SCOUTING AND PROFESSIONAL CLUB SHARING

WMF operates scouting programs in partnership with professional football clubs

WMF uses VeoCam and similar recording technology to capture session and event footage for scouting review

Footage is shared with professional clubs and scouts only where the Parent selected YES to scouting consent at registration

Where scouting consent was provided at registration:

(a) Footage may be reviewed by WMF-affiliated scouts

(b) Footage may be shared with professional club academies

(c) Scouts or clubs may contact parents directly if interested in a player

Where scouting consent was not provided at registration:

(a) The child's footage will not be shared externally

(b) The child's footage will not be flagged for scout review

10.8 INTERNAL USE

Internal session recording is covered by Section 10.6A.

10.9 WITHDRAWAL OF CONSENT

Parents may withdraw optional consent for photography and filming for social media, marketing or scouting at any time after registration. Objections to internal session recording are handled separately under Section 10.6A.

Withdrawal requests must be submitted to info@wemakefootballers.com (you may also copy your local WMF franchise).

Withdrawal requests must include the child's name and the consent category being withdrawn

Upon receipt of a withdrawal request:

(a) WMF will update the consent record in the registration system

(b) WMF will cease using new images of the child for the withdrawn purpose immediately

(c) WMF will take reasonable steps to remove or stop using the image for the withdrawn purpose as soon as reasonably practicable. WMF cannot control copies, reposts, cached content or material held by third parties.

(d) WMF will retain images only where required for safeguarding, legal, or regulatory purposes

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal

Withdrawal of optional social media and marketing or scouting consent does not affect the child's ability to participate in WMF programs. Objections to internal session recording are handled separately under Section 10.6A.

10.10 UPDATING CONSENT

Parents may update their consent selections at any time by emailing info@wemakefootballers.com and their local franchise, in the same way as Section 10.9

Update requests must include the child's name and the specific consent category being changed

WMF will use reasonable efforts to action consent changes promptly. Consent changes are not guaranteed to be processed instantaneously

Updated consent applies to future image capture and use only

Withdrawal requests are handled under Section 10.9.

10.11 NO PHOTO IDENTIFICATION

Parents who do not give photography consent and want their child kept out of photos and filming should tell their local academy manager.

The academy manager will add the child to the No Photo register and let the coaches know.

WMF staff will make reasonable efforts to keep children on the No Photo register out of photography and filming for social media and marketing.

Incidental inclusion in wide-angle or group shots may still happen despite reasonable efforts. If it does, Section 10.1 applies and we’ll remove or edit the image when asked.

The No Photo register does not apply to VeoCam session recording, which is covered by Section 10.6A.

10.12 RETENTION OF IMAGES AND FOOTAGE

Session and event recordings are retained for a maximum of three years, unless linked to a safeguarding matter, complaint or legal claim.

Social media content will be reviewed and updated when WMF receives a valid withdrawal request. WMF may also conduct periodic reviews.

Scouting footage shared with external clubs becomes subject to the receiving club's data retention policies

WMF is not responsible for footage retention by third-party clubs after sharing

10.13 DIGNITY AND PRIVACY PROTECTION

All photography and filming must respect the dignity and privacy of the child

WMF will not capture or publish images that:

(a) Depict a child in distress, injury, or embarrassment

(b) Could be used to identify a child's location, school, or personal circumstances

(c) Could affect the child's reputation or wellbeing

(d) Could be misused or taken out of context

WMF reserves the right to reject or remove any image that does not meet these standards

10.14 SAFEGUARDING OVERRIDE

Safeguarding concerns override all marketing and promotional considerations

Where a safeguarding concern is identified:

(a) WMF will immediately cease publication of relevant images

(b) WMF will review all images featuring the affected child

(c) WMF will cooperate with relevant authorities as required

WMF staff must report any concerns about image misuse to the designated safeguarding lead

10.15 PERSONAL DATA IN IMAGES

Personal details including the child's name, contact information, school, or address will not be shared alongside images without separate explicit consent

WMF will not respond to third-party requests for child identification from published images

10.16 VERIFIABLE PARENTAL CONSENT

Parental consent is verified through the registration system which requires:

(a) Verified parent or guardian email address

(b) Active selection of each consent option (not pre-checked boxes)

(c) Timestamp and record of consent maintained for legal compliance

For children under 16 in the United States, verification steps are implemented in compliance with COPPA 2.0

For United Arab Emirates registrations, additional verification is implemented in compliance with Federal Decree Law No. 26 of 2025

10.17 JURISDICTION-SPECIFIC COMPLIANCE

United Kingdom

Consent obtained at registration satisfies UK GDPR and Data Protection Act 2018 requirements

Online Safety Act requirements for identifiable children are met through granular consent selection

Staff photography and filming must follow the designated-individual and WMF-approved device requirements in clause 10.5.

FA safeguarding standards apply to all image capture and use

United States

Consent obtained at registration satisfies COPPA 2.0 requirements for children under 16

Verifiable parental consent is obtained through email verification and active consent selection

State-level privacy protections apply where stricter than federal law

Data minimization principles apply to all image collection

Australia

Consent obtained at registration satisfies Privacy Act 1988 and Australian Privacy Principles

Registration consent constitutes written consent for commercial image use

Purpose disclosure is provided at point of consent collection through linked Privacy Policy

Children's images are treated as sensitive information

United Arab Emirates

Consent obtained at registration satisfies Federal Decree Law No. 26 of 2025 (PDPL)

Explicit and verifiable parental consent is obtained through the registration process

Sharenting restrictions are addressed through granular consent options

All image use must not affect the dignity or privacy of the child

WMF complies with Wadeema's Law child protection requirements

10.18 PRIVACY POLICY

Full details on photography data processing are available in the WMF Privacy Policy, Section 5

The Privacy Policy and these Terms and Conditions are aligned and must be read together

In the event of conflict between these Terms and the Privacy Policy regarding photography consent, the stricter requirement applies

11. DATA PROTECTION

11.1 WMF collects and retains personal data for bookings, training, and safeguarding.

11.2 Data may be shared with trusted service providers or successors to WMF.

11.3 WMF maintains industry-standard data security safeguards.

11.4 Parents may request access, correction, or deletion of their data.

11.5 Full details are available in the WMF Privacy Policy.

12. PAYMENT RETRY (GLOBAL)

Payment Retry Authorization

By enrolling in a WMF subscription or making any recurring payment, the Parent provides explicit consent for WMF to securely store payment credentials through PCI-DSS compliant processors (e.g., Stripe, GoCardless). WMF does not store raw payment details.

Retry Attempts

Card payments: WMF makes two automatic attempts—one on the Payment Date and one retry 24 hours later. If the first attempt is made after the Payment Date, for example when a Total Parent chooses a new plan after it, there is no automatic retry. After that, retries are manual. The Parent can retry in the Parent Area while the booking remains active. The academy can retry from five days before the Renewal Date, no more than once every 12 hours, while the booking remains active. These retries remain available until automatic cancellation 35 days after the Renewal Date, unless the booking is cancelled earlier. Every retry checks that the booking is active; cancellation before the payment run prevents the renewal charge and subsequent retries. Payments already in progress are addressed in clause 4.3(c).

Direct Debit: WMF Head office does not make automatic retries. The academy may retry a failed collection through the payment provider.

Unpaid bookings: Where a renewal payment has failed and remains outstanding, WMF will email the Parent 28 days after the Renewal Date, and the booking will be cancelled automatically 35 days after the Renewal Date, unless cancelled earlier. This applies to card and Direct Debit payments for Flex, Plus and Legacy Plans, and to a new plan chosen after Total where payment has failed. It does not apply to manual bookings charged by the academy or bookings the academy has agreed to defer.

Scope of Authorization

Retry attempts apply only to: (a) subscription fees; (b) renewal charges; (c) outstanding amounts from previous failures; (d) fees agreed at the time of booking.

Customer Rights

Parents may cancel future payments or withdraw retry consent through the Parent Area, subject to Section 4. Any outstanding amounts remain payable.

Notice Requirements

WMF sends a renewal reminder by email between 14 and 8 days before the Renewal Date, showing the Payment Date. Where required by local law, WMF will also give advance notice of subscription renewals.

Parents receive a “Payment Failed” email when a renewal payment fails on the Payment Date, at an automatic retry, at an academy-initiated retry, or following a failed Direct Debit collection. If the Parent initiates a retry in the Parent Area, the result is shown on screen and no failed-payment email is sent.

Where an automatic retry applies, the first failed-payment email also tells the Parent that payment will be retried automatically within 24 hours. This notice is not repeated after the automatic retry fails.

For bookings subject to the unpaid-booking process described under Retry Attempts, WMF sends a warning email 28 days after the Renewal Date, stating the scheduled cancellation date. No further email is sent to the Parent when the booking is automatically cancelled at 35 days; only the academy is notified.

Parent Responsibilities

Parents agree to: keep payment methods valid and up to date; ensure sufficient funds; update expired or replaced cards promptly.

No Additional Fees

WMF does not charge fees for retry attempts. Bank/provider fees remain the Parent’s responsibility.

Compliance

Retry attempts comply with all applicable privacy laws, including UK GDPR, DPA 2018, CCPA, UAE PDPL, and the Australian Privacy Principles.

Updates to this Payment Retry section will be communicated via the Parent Area and apply to future payments only.

12A. SMS COMMUNICATIONS (UNITED STATES)

Where a Parent in the United States provides a mobile number and opts in to marketing text messages at registration or checkout, WMF may send recurring automated promotional text messages to that number. SMS marketing consent is optional, is collected through a separate unchecked opt-in box, and is not a condition of any booking or service. Transactional text messages relating to bookings, payments, scheduling, and safeguarding may be sent as part of service delivery. Parents may opt out of marketing messages at any time by replying STOP, or obtain help by replying HELP. Full terms are set out in the WMF SMS Terms (United States) at wemakefootballers.us, which form part of these Terms and Conditions for US Parents.

13. INCLUSION, SUPPORT & REASONABLE ADJUSTMENTS

13.1 We Make Footballers is committed to providing an inclusive and welcoming environment for all participants.

13.2 Our sessions are delivered in a group coaching format, with a typical coach-to-player ratio of approximately 1:10. As a result, our programmes are designed to provide general football coaching, rather than individualised or specialist support.

13.3 In line with applicable disability and inclusion laws (see Jurisdiction-Specific Supplements), we will consider and, where appropriate, make reasonable adjustments to support a child's participation. What is considered reasonable will depend on the individual circumstances of each session and child, including safety considerations and the practical resources available within a group setting.

13.4 However, we are not able to provide one-to-one supervision, specialist coaching, medical care, behavioural support, or therapeutic provision as part of our standard sessions. We cannot guarantee that all individual needs can be fully accommodated within a group-based coaching environment.

13.5 Where we reasonably believe that a child's needs cannot be safely or effectively met within our standard session structure, we may discuss alternative options with parents or carers or, where necessary, decline or discontinue participation in the best interests of the child, other participants, and our staff.

13.6 Parents and carers are responsible for informing us of any relevant medical conditions, disabilities, or additional needs so we can assess whether our programme is suitable.

13.7 Nothing in this section is intended to limit or override our obligations under applicable disability and inclusion laws.

JURISDICTION-SPECIFIC SUPPLEMENTS

United States

Governing Law: State where the academy operates

Inclusion: In line with the Americans with Disabilities Act 1990 (ADA), WMF will consider and, where appropriate, make reasonable modifications to support participation. See Section 13.

Privacy: WMF complies with COPPA 2.0 for children under 16, CCPA, and applicable state laws

Photography: Verifiable parental consent required; data minimization principles apply

Dispute Resolution: Any dispute between a US Parent and WMF, including disputes relating to text messaging or the TCPA, shall be resolved by binding individual arbitration. The Parent and WMF waive the right to a jury trial and the right to participate in any class or representative action. This provision is governed by the US Federal Arbitration Act.

Automatic renewal: before payment, US Parents are shown the plan, price, number of sessions, whether it renews and how to cancel. Parents can cancel online at any time through the Parent Area (clause 4.3).

Total cancellations and refunds: Clauses 4.3A and 4.3B apply. Nothing in these Terms limits cancellation, refund or other rights under applicable federal or state law.

United Kingdom

Governing Law: Laws of England and Wales

Inclusion: In line with the Equality Act 2010, WMF will consider and, where appropriate, make reasonable adjustments to support participation. See Section 13.

Safeguarding: WMF follows FA safeguarding standards

Privacy: Compliant with UK GDPR, DPA 2018, and Online Safety Act

Photography: Staff photography and filming must follow clause 10.5, including the use of WMF-approved personal devices by designated individuals. Consent and session recording are governed by Section 10.

Consumer rights: Total refunds are covered by clause 4.3A. Nothing in these Terms affects rights under the Consumer Rights Act 2015 or the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Direct Debit: payments by Direct Debit are protected by the Direct Debit Guarantee. Nothing in these Terms limits those rights.

United Arab Emirates

Governing Law: Laws of the Emirate of operation

Inclusion: In line with UAE Federal Law No. 29 of 2006 concerning the Rights of People of Determination, WMF will consider and, where appropriate, make reasonable accommodations to support participation. See Section 13.

Safeguarding: Compliant with Wadeema's Law

Privacy: Compliant with Federal Decree Law No. 26 of 2025 (PDPL) and Federal Data Protection Law No. 45 of 2021

Photography: Explicit and verifiable parental consent required; sharenting restrictions apply; dignity and privacy protections enforced

Consumer rights: Total refunds are covered by clauses 4.3A and 4.3B. Nothing in these Terms limits cancellation, refund, re-performance or other remedies required by applicable UAE consumer protection law.

Australia

Governing Law: Laws of the state/territory of operation

Inclusion: In line with the Disability Discrimination Act 1992 (DDA), WMF will consider and, where appropriate, make reasonable adjustments to support participation. See Section 13.

Safeguarding: Compliant with state child-protection laws and WWCC

Privacy: Compliant with the Privacy Act 1988 and APPs

Photography: Registration consent constitutes written consent; children's images treated as sensitive information

Consumer law: Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For a major failure, the Parent may cancel and receive the refund required by law, or keep the service and seek compensation for its reduced value. For a failure that is not major and can be remedied, WMF will remedy the problem within a reasonable time. If it does not, the Parent may exercise the cancellation and other remedies available under Australian Consumer Law. Total cancellations and refunds are covered by clauses 4.3A and 4.3B.

Changes to these Terms: see clause 8.4. Material amendments do not apply to sessions already paid for. Nothing in these Terms excludes rights under the Australian Consumer Law.

CHANGES TO OUR PRIVACY POLICY / TERMS AND CONDITIONS - We reserve the right to amend this Policy at our discretion and at any time. When we make material changes to this Policy, we will notify you in a manner in which we regularly interact with you, such as by email, through a notice on our websites' homepages and/or through an application login screen, or in person at events or tournaments. You will also be able to determine the date that our current Policy has become effective, by viewing the Effective Date.